Our next Growth Without Barriers Webcast, July 10, 12:00 p.m.-1:00 p.m. EST, will focus on "Building Your Brand."  Please plan on tuning into another live, exciting broadcast where SBE Council President & CEO Karen Kerrigan and Grow Fast Grow Right Co-Founder Andrew Sherman will bring you the latest trends and information affecting the entrepreneurial sector.

If you would like to join the webcast, please send your name, title, company/organization and email address to: info@sbecouncil.org.  Please put "July 10 Webcast" in the subject line.  You may also send along any questions you may have at this time, or wait until the live event.

The July 10 Growth Without Barriers webcast will also feature the ever-popular From the Hill segment, sponsored by AT&T, where SBE Council's Kerrigan will review current legislative initiatives, and how they may impact your business.  For this webcast, Kerrigan will focus on what issues are "dead" and which are still in play for the remainder of 2007. Issues to be discussed include energy, taxes, health care, the renewal of Trade Promotion Authority (TPA) for the president and other items percolating inside the regulatory agencies.

The core topic of "Building Your Brand" which will focus on the role and importance of building a recognized brand in today's competitive marketplace, as well as Best Practices in branding for small and growing companies. Topics to be covered include:

• Understanding the importance of both external branding and internal branding

• Key elements of an effective branding strategy

• Overview of the key elements of the branding architecture

• Living the brand: how to walk the talk and deliver the brand promise

Whether your geographic market is local, regional, national or international, this webcast will provide practical tips and information for creating and sustaining brand identification.  This is your webcast event -- please send us pre-event questions so that we may fine-tune and tailor the presentation to meet your needs.  

Please RSVP to info@sbecouncil.org.  Please note your name, full title, business and email address so we may send you the link to access the webcast. Please send us your questions prior to the webcast: info@sbecouncil.org.

Andrew and Karen look forward to your participation on July 10!